Since Colorado and Washington first legalized adult-use cannabis in 2012, the landscape has expanded rapidly, with 22 additional U.S. states, two territories, and the District of Columbia following suit. Over the past 12 years, the cannabis retail market has transformed, offering far more than just bud/flower. Today’s market includes a wide array of innovative products infused with THC, CBD, or cannabis extracts—ranging from edibles like gummies, candies, and baked goods to beverages, vapes, concentrates like dabs and wax, and even topicals such as lotions, patches, and infused soaps. Our research team has been investigating this evolving product landscape, focusing particularly on the appeal of cannabis packaging to youth and the rise of copycat or lookalike products that mimic popular non-cannabis brands. We are also exploring potential risks within cannabis retail environments, from licensed dispensaries to hemp retailers and unlicensed smoke shops, to identify harm reduction opportunities and enhance consumer safety.